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The Elements
of Value (The elements of value pyramid (Life changing,…
The Elements
of Value
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much
of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits.
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Growing Revenue
first hypothesis was that the companies that performed well on multiple elements of value would have more loyal customers than the rest. The survey confirmed that
second hypothesis was that companies doing well on multiple elements would grow revenue at a faster rate than others.
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