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DAM Folder Structure (ROOT LEVEL (Global Assets (Logos // Fonts // colors…
DAM Folder Structure
ROOT LEVEL
Global Assets
Logos // Fonts // colors // guidelines
Image Assets
Product Mocks // Photos // Lifestyle photos // stock images // templates // brushes // Effects
Packaging
Renovations // New Products // FAW Files
Video / Motion Graphics
Product Videos // Brand Videos
Swag
Apparel // Objects
Ads
Trade // Consumer
Collateral
Print // Digital
Merchandising + Displays
Merchandising // Product Displays
Events
Tradeshows // Demos // Consumer Shows
ARCHIVE
for old versions of files we think we may need as reference in the future