Trust

Truth

Money

Faith

Promise

Science

Perception

Experiments

Data

Technology

Intelligence

Complexity

Cultural

Insights

Knowledge

Facts

Rules-of-thumb

Biases

Wealth

Power

Trust-funded

Legacy

History

Influence

Control

Authority

Responsibility

Excess

Reverence

Hope

Religion

Wishes

Goals

Anticipation

'We can only...'

Priests

Bible

Gods

Good

Evil

Lessons

Story

Sacrifice

Teachers

Noble

Scandal

Pledge

Social contract

Penalties

Terms

Pact

Fraternities/sororities

Family of strangers

Unified purpose

Honesty

Societal rules

Integrity

'Self' rules

Assurance

Morals

Reputation

Reliability

Transparency