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Nike (Fitness/Health/Wellbeing, Events: Olympics, Aus Open, Exciting…
Nike
Fitness/Health/Wellbeing
Events: Olympics, Aus Open
Exciting Advertisements
Jogging
Athletes: Tiger Woods, Roger Federer, LeBron James, Cristiano Ronaldo
Workout gear
Fun
Youthful
Sporty
Fast
Sweatshop
Nike "swoosh" logo
Motivation/Enthusiasm/Inspiring
Shoes: Nike 'Air' sneakers
New technology
Black
Ethics/Sustainability: Cheaply-made
Mantra: "Just do it"
Internationally recognised
Sweaty