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Technology in the marketing department (Email (They can send out…
Technology in the
marketing department
Email
They can send out surveysvia gmai, to carry out market research
Website
They can sell products to customers on the internet
Apps
Apps can create promotions for customers such as
a loyalty scheme if they scan their app
Computer added design
Used to create and update products to send out for
customers feedback before the prototypes is manufactured
Word Processing
Used to write letters to customers to tell them
about special offers
Spreadsheets
Can be used to calulate a marketing budget and present this info within a chart to shhow the % spent
Desktop publishing
Used to create proffessional posters to advertise an event/ product
Presentaion Software
Used to train sales staff about a new product
Databases
Used to store names and deatils of customers to save target markets
EPOS - Electronic point of sale
A record of what is sold and when. Can tailor promotional based on this.