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What to include in a question about the suitability of a visualisation…
What to include in a question about the suitability of a visualisation
Context
Links to purpose
What the visualisation shows
Think about target audience
Purpose
Purpose of the visualisation
Think about target audience
What is it for?
Layout
White space
Portrait
Landscape
Balance of page
Composition
Images
Text
Fonts
Use of colours
Target audience
Gender
Age
Who the visualisation is aimed for
Culture
Ethnicity
Likes/dislikes of the target audience
How images, fonts and colours are used (suitability?)
Use of colours
Bright primary colours are mainly used to attract a target audience of young children.
Darker colours are mainly used to attract an older and more mature audience.
Fonts used
Simple fonts - young audience
simple letter 'a' - easier for kids to read
Catches the attention - bold fonts
Sans-serif
Example: comic sans
More detailed fonts (e.g cursive fonts)
Suitable for older audience
serif fonts
Example: times new roman
Clarity