Important Mindmaps

Technology In the marketing dept

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Send out surveys in an email to carry out market research

Website

Can sell products to customers on the internet

Apps

Can create promotions for customers such as a loyalty scheme if they scan their app

Computer Aided Design

Used to create and update products to send out for customer feedback before the prototype is manufactured.

Spreadsheets

Can be used to calculate marketing budget and present this information with a chart to show percentage spent

Word Processing

Used to write typed letters to customers, to tell them about special offers for them.

Desktop Publishing

Used to create professional posters to advertise an event or product.

Databases

Used to store names and details of customers to save target market info

Presentation Software

Used to train sales staff about a new product.

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EPOS - Electronic point of sale

A record what is sold and when. They can tailor promotions based on this