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Important Mindmaps (Technology In the marketing dept (email (Send out…
Important Mindmaps
Technology In the marketing dept
email
Send out surveys in an email to carry out market research
Website
Can sell products to customers on the internet
Apps
Can create promotions for customers such as a loyalty scheme if they scan their app
Computer Aided Design
Used to create and update products to send out for customer feedback before the prototype is manufactured.
Spreadsheets
Can be used to calculate marketing budget and present this information with a chart to show percentage spent
Word Processing
Used to write typed letters to customers, to tell them about special offers for them.
Desktop Publishing
Used to create professional posters to advertise an event or product.
Databases
Used to store names and details of customers to save target market info
Presentation Software
Used to train sales staff about a new product.
EPOS - Electronic point of sale
A record what is sold and when. They can tailor promotions based on this