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Business Studies (Unit 3 (Meeting Customer Needs (R+D, Managing stock,…
Business Studies
Unit 3
Marketing
What is marketing
product trial + repeat purchases
product lifecycle and boston matrix
Branding and differenceation
Marketing mix
price
product
place
promotion
market research
Meeting Customer Needs
R+D
Managing stock
Quality
Cost effective opperations
productivity
customer service
consumer protection laws
Finance
cash flow
ways to improve cash flow
profit
ways to improve profit
break even analysis
sources of finance
People
organisational structures (centralised + decentralised)
Motivation
Communication
Remuniration
Wider World
Ethics
Environmental issues
Economic issues affecting international trade
Impact of government and EU on businesses
Unit 1