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Channel Factory (Online video…
Channel Factory
(Online video distribution and data company)
Video Ad Technology
Core Functions
Audience Analytics
Location Performance
Women/Men
Traffic over Time
Bounce Rate
Session Duration
Aggregate Age
AMP (Accelerated Mobile Pages)
Improved Content Delivery
Improved Loading Speeds
High Performance across devices
“If our site takes a long time to load, it doesn’t matter how great our journalism is, some people will leave the page before they see what’s there.”
-Washington Post
Control over key performance indicators
Brand Safety
Measures of Control
Brand-Safe Sites
Active Review and Montoring
ViewIQ
Statistics
10 Billion+ AD Impressions
$100 Million+ Ads Spent
500+ Brand Partners
IQ technology accumulates and analyzes social data points across YouTube, Facebook, Instagram, and others. It offers IQ Research which is a social search tool that helps marketers create customized contextual video portfolios from pieces of content across social platforms; and IQ Monitor that offers personalized interface for each client.
For Content Creators
Content Performance improvement
Search Results
Keywords
Video Description Refinement
Tagging Improvement
Insights into Popular Videos
Keyword Associated Results within last 30d
Ad Spend
CPM/CPV
Most Bit Upon Keywords by Advertisers
Competitive Analysis
Create Lists of Competing Channels to Track Performance
Compare Channels
30-day subscriber groth
30-day views
Sentiment Analysis
Positive
Negative
Neutral
"Factory Verified" Users
Feature added due to recent brand safety issues within YouTube. Factory Verified creators, have been carefully assessed and vetted so advertisers can have the confidence and peace of mind when selecting from their verified talent roster, that the creator is brand safe.
Channel Eligibility Analysis (5 days)
Transcripts extraction (from audio to text translations)
Content Quality
Sentiment
Viewer Engagement
For Advertisers
Research Ad Placements w/ Filters
Channel Tracking
Keyword Tracking
Viral Video Analysis and Capitalization
Programmatic Ad Buying / No RFP
Hourly Campaign Evaluations
Best Placement Optimization Based on Campaign KPI
Spend Optimization Based on Pacing Parameters
Brand-Safe Targeting
Future Content Risk Evaluation
Custom Targeting Aggregation
Channel Recomendation
Account Metrics and Analytics
CPC
CPV
CPM
AdWords Integration
Staff - Key Roles
CEO
Leading and Overseeing Implementation of the Company's Long/Short Term Plans in accordance with its strategy
Ensure the Company is Appropriately Staffed
Ensure the Expenditures of the Company are Within Authorized Budget
Ensure that Appropriate Systems are in Place to Conduct Activities Lawfully and Ethically
Communicate Effectively with Shareholders, Employees, Gov. Authorities, Public etc.
Chief Marketing Officer
Brand Management
Product Marketing
Overseeing Development and Execution of Marketing Initiatives
Public Relations
Distribution Channel Managment
Director of Account Management
Digital Account Strategists/Account Management Team
Project Execution
Timeline Development/Progress Monitoring
Campaign Performance Reporting
Development of Online Target Audience Understanding
Client Strategy Development
Client Retention Strategy Development
Existing Client Base Growth Facilitation
Director of Product Management
Team Management
Data Experts
Python/Javascript Developers
Designers
QA Experts
Scalable Data-Driven System Development
Director of Integrated Marketing
Head of Production / Creative Director
Custom Content and Integrated Digital Campaigns
Marketing Campaign Orchestration
Marketing Department
Social Media
Instagram
Twitter
Facebook
Public Communications
Event Promotions
Press Release
Digital
SEO
E-Marketing
WEB
Director of Sales
Establishment of Sales Objectives
Major Client Pursual
Maximization of Company's Profits
Formation of Sales Strategies
Future Sales Forcasting
Business Representative Role @ Industry Events
Sales Team Management
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Director of Operations
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Budget Outlining w/ Project Managers
Approval of corporate expense checks
Collaboration with Department Management to Develop Financial Plans
Improve the Business Processes for each Department through Analysis and Collaboration
Research and Incorporation of Work Optimization Strategies
Brand Partners
Xerox
Toyota
USPS
Samsung
Lego
Intel
Sony
LG
Red Bull
NBA
Microsoft
Contextual Targeting
Channel Factory’s Curation and
Targeting Tool allows for optimally placed YouTube video advertisements, maximizing campaign performance and value
. Integrated data helps improve campaign strategy and make optimizations during every stage of the campaign.
Targeting: Contextual