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Lancôme (Structure (Products # (makeup (face, lips, nails, ..., eyes),…
Lancôme
Structure
Products
#
skincare
...
...
perfume
...
...
makeup
face
lips
nails
...
eyes
Pillar / classic products(feature "lift")
Consultation booking
(OnlineBooq embed - to be changed at a later date)
Front Page
news
products
social
News
#
focus
editorial
lifestyle
inspirational destination
education (tips, tools, tutorials)
Brand Story
Other functionality
Search
Ratings
(secondary goal)
CMS
Refresh 5 times a year
(1 per season
+ Christmas
+ month updates for new
launches etc.
CTA's
(on every page)
Book a consultation
#
Newsletter Signup