Please enable JavaScript.
Coggle requires JavaScript to display documents.
Disruptive innovation for social change (Catalytic Innovation…
Disruptive innovation for social change
Types of innovation
Sustainable
Additional features
Better Quality
Break through products
Target existing customers
Disruptive
Simpler, more convenient solution
Less expensive
New or less demanding customers are targeted
Catalytic
Subset of disruptive innovation
Social change is primary objective
Catalytic Innovation characteristics
Increase systemic change through scaling and replication
Meeting needs that are either not served or observed at all
Offer simpler and less costly products
Generate resources that are initially not attractive to competitors
They are often disparaged, ignored or encouraged by existing players who think that these are unprofitable or un-attractive and therefore avoid from market segmnet