Questions we're solving for?
Actions we would take as a result?
Impacts on the business?
How frequently will these reports be seen or used?
Is there a target in mind that we are shooting for?
How often is the data refreshed?
Is it manually or automatically refreshed?
Walk me through the key metrics
What does each column represent?
Where is the data stored?
How often do we need to update the dashboard?
What transformation or cleansing needs to occur first?
Have I called out insights in addition to my reports?
Included the "why" behind the data?
Included impacts and recommended actions?
Designed to be static & printed? Or interactive and online?
Have I added benchmarks & context?
Do I have the right mix of color, spacing, charts, & custom images to take it over the top?
Do my visualizations pass the "5 second test"? (Insights and decisions in less than 5 seconds)
Do my reports use data to tell a story?