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Augmented Reality (Application (Education, Shopping, Health, Military,…
Augmented Reality
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AR Devices
Mobile Devices
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Ranges from pure gaming and entertainment to business analytics, sports and social networking.
Special AR devices
Head-up displays (HUD), sending data to a transparent display directly into user’s view.
Originally introduced to train military fighters pilots, now such devices have applications in aviation, automotive industry, manufacturing, sports, etc.
AR glasses
Google Glasses, Meta 2 Glasses, Laster See-Thru, Laforge AR eyewear, etc.
These units are capable of displaying notifications from your smartphone, assisting assembly line workers, access content hands-free, etc.
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Virtual retinal displays
Creating images by projecting laser light into the human eye. Aiming at bright, high contrast and high-resolution images, such systems yet remain to be made for a practical use.
Types of AR
Projection
based AR
Projecting synthetic light to physical surfaces, and in
some cases allows interacting with it.
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Superimposition
based AR
Replaces the original view with an augmented, fully or partially. Object recognition plays a key role, without it the whole concept is simply impossible.
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Markerless AR
Location-based augmented reality, that utilizes a GPS, a compass, a gyroscope and an accelerometer to provide data based on user’s location.
Smartphones can use AR to produces maps and directions, nearby businesses info.
Marker-based AR
The AR device also calculates the position and orientation of a marker to position the content, in some cases. So a marker initiates digital animations for users to view.
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Future of AR
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More immersive and personalized digital marketing #
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Related Fields
Virtual Reality (VR)
Fiction and computer-generated
A whole artificial environment, that is 3D and interactive
Mixed Reality (MR)
Virtual reality overlaid on the real world where the goggle portion is semitransparent, allowing you to see what's actually around you.
Augmented Virtuality (AV)
Augmented virtual environment with multiple sensors/objects of the real world
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History
90’s:
Ivan Sutherland
First HMD Head Mounted Display
Usage in HUDs for military purposes
Usage for maintenance and repair
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Development tools for AR
Apps / Specific Software
ARKit
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Features:
Lighting feature
Camera (depth, realism, user control videogame-style options)
Requires recent, powerful iOs devices
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Libraries
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ARToolKit
Operating Systems:
Cross-platform:
Linux, Windows, OS X, iOS, Android
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Market Challenges
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Connectivity issues, low awareness, and high user expectations impacting AR adoption
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