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Whole Foods (About the company (Sells natural and organic foods, 70000…

- - - - Increasing automation in business
      - Increasing mobile use in people’s daily life
      - Both of these factors may stimulate people to do online shopping
  - - - Higher price compared to non-organic products
      - Might only interest people in urban+surrounding area due to different view on importance of healthy food and purchase power
      - Many products have to be imported because UK weather and soil does not support a lot of food
      - Finding organic suppliers who produced in large scale with lower price in Europe might be challenging due to weather and cost of operation
  - - - More affordable, target millennials, 1200 stores
    - - There isn’t any specific store for organic food with strong brand such as Whole Foods in UK just yet
      - Lower price healthy foods
      - Private farm so they can control its produce and distribution
  - - - Ex. Costco
    - - Uncertainty political condition
      - Uncertainty of economic condition. Downfall in economy will discourage customer from purchasing high quality
      - UK doesn’t have big cities as many as US so number of stores might be limited
- - - - Regulations on GMO (Organic Foods), compliance standards of food
      - Brexit uncertainty (importation of food rules)
      - Trade agreement
      - Tax regulation in UK
  - - - Exchange rates and stability of GBP during brexit
      - People’s purchase power because whole foods typically more expensive compared to already established market
      - Stability of economy in general because uncertainty deals in Brexit
  - - - Social preference (do people prefer organic foods with more expensive price or ok with lower price non-organic food?)
      - Increasing campaign of healthy lifestyles
      - Increasing awareness of diversity in food (more choice for products)
      - Wealth gap
  - - - Increasing automation in business
      - Increasing mobile use in people’s daily life
      - Both of these factors may stimulate people to do online shopping
- - - - Buyer’s economy condition
      - UK’s trade deal is still uncertain for domestic farmers
      - Possible strong competition from established market such as Waitrose and Sainsburys
      - Regulations on organic foods
      - Global warming, may threat farming cycles
  - - - Private farm, Whole Foods has the capital for it
      - Expansion on online shopping so people who lives far away from the store or too busy to visit can still shop
      - Weekly box strategies (we ship items+recipes) such as hellofresh or blue apron so people who likes organic foods but doesn’t know how to cook them can still enjoy and shop at Whole Foods