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Focus Group Plan (Location (B32 - Media (Large, Central location, Familiar…
Focus Group Plan
Location
G6
Central location
Free at lunchtimes
Computer available
B32 - Media
Large
Central location
Familiar room
Projector available
G18
Computers available
Free at lunchtimes
Popular area - could be busy
Large
Questions
Music Video
Can you think of any improvements?
Is the pace of editing suitable?
Is the lyrics visible?
Is the theme of partying and celebrations visible?
Digipak
Is the text visible?
Is the colour consistent?
Is the house style consistent?
Would you buy this product in the shop?
Advert
Would you recognise it as a music advert?
Would this advert grab your attention in the shop?
Participants
Group number 1
2/3 sociology students
All unfamiliar with media studies gaining a honest opinion
Target audience
Group number 2
5 participants
All media students
Professional opinion
They will be aware of important conventions and features
Date and Time
Group number 1
Tuesday 27th of March
Lunchtime 12:15pm
Group number 2
Tuesday 27th of March
Class time 9am
Recording
Phone Recording
Photographic evidence
Voice recording
Video