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Why can't PCG increase their Australian revenue? (Revenue Streams…
Why can't PCG increase their Australian revenue?
Revenue Streams
Limited channels to donate (revenue streams)
No diversification strategy
Have not identified the general public as a source of funding
Lack of expertise in alternative fundraising methods
No access to public funding (grants, govt.)
Not aware of what funding opportunities are available in Aus.
Don't align with the required criteria
size
International focus (rather than domestic)
Stricter regulatory environment than UK
Limited Australian partnership network
No defined partnership strategy
Have not yet identified potential partners
No Donations/Partnerships
Awareness
Ineffective promotion channels
Underutilisation of current marketing channels
Underutilisation of other potential marketing channels
Events
Sponsorships
Online platforms
New market entrant
Engagement
Content not Engaging for a Defined Target Market
Lack of understanding of target market
Lack of market research
Not utilising best practice e.g. frequency, timing
Lack of content produced
No defined target market
Scope
No identification of optimal demographic
Conversion
No customer incentive
Intrinsic
Lack of credibility
Transparency as to where revenue is going
Lack of data to support success of current operations
size
Lack of personal connection to the cause
Extrinsic
lack of products offered
Lack of public recognition post-donation
Accessibility