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Online Marketing (Books) (Payment (Cash on delivery, Debit card/ credit,…
Online Marketing (Books)
Reference
Influence of one of known people
Distribution
Excellent exchange/ return goods experience
Experience
Based on someone else’s previous experience
Convenience
Flash sale
Deals
Based on discount received last time
Country of Origin
Not available in city
Place
To identify physical store
Impulse
End up buying products without Planning
Buying Process
Encouragement thru easy buying process
Country of Origin
Influence of Country of Origin
Deals
Based on Voucher I received last time
Distribution
Based on time of delivery of my previous purchase
Distribution
Tracking order
Impulse
Increases Convenience
E-Marketing
Pop-ups advertisement.
Buying Process
Clear guidance
Brand Reputation
Not so famous brands on online
Depends on company’s brand reputation
Distribution
On time Delivery
If brand is not available in stores
Subscribed express delivery
CSR
Influence of CSR
Buyback offer
Buyback or exchange scheme
Assurance of refund
Discount next purchase over refund in case received damaged Product
Celebrity
Endorsed by a Local Celebrity
Endorsed by a good Celebrity
Culture
Influence of Culture
Bad experience
Faced Bad experience
Options
Many options
Varieties
E-marketing
By flash ads
Promotion
Influences directly/indirectly
Find out sales promotion
Peer
Influence of Friends
Influence of relatives
Acceptance from Society
Experience
Based on my overall previous experience
Payment
Cash on delivery
Debit card/ credit
Net banking
E-wallets
Price
best prices
Information
Information is easily available
SMS/E-mail
Influences by SMS/E-mail
Quality
Judge the quality
Original Brands
Website
Design of a website/ Application
Link provided by search engine
TIme Savings
Saves time
Reference
Experiences shared from my boss
Social Media
Popular on social media
Trending over social media
Reviews
Influences by online reviews
Trust
Trust of the websites
Check the reliability
Brand Reputation
Renowned Brands only