OATH
Marketing Tactics
Pop-ups
Road Show
Piggyback Events
Market Takeovers
Intercept Marketing
Local Partner Promos (Lyft & Uber)
Grassroots
Influencer Event
Successful Experiential Campaign Takeaways
Elicits simple and powerful emotions
Connectedness
Give Voice
Pure fun
The experiential strategy does not always have to involve the product. As long as the result is a powerfully positive brand association, the strategy is worth it every time.
Take your product out of the spotlight and put your customers front and center. A campaign focusing on the customer is always a win.
Be mindful of popular trends and think of ways to incorporate them into your experiential marketing strategy. Think about what’s resonating with your audience.
In addition to being entertaining, experiential marketing is all the more impactful when it offers something of actual value to the consumer, whether it be a free product or newfound knowledge.
Engagement Before & After
Media Mentions
Increase Brand Awareness
Increased Audience Reach
Experiential Inspiration
How do Oath brands connect to consumers?
Creative Tactics
Interactive Bus Stop Billboards / Public Stages
Include the voice and opinions of the audience you are trying to target. This creates a feeling of shared ownership and mutual engagement that results in a much more memorable experience.
Be incredibly intentional with the emotion you want your consumers to walk away with after the experience.
Delta's Stillness in Motion: https://vimeo.com/124668676
Create powerful positive brand association
Experiential marketing is all the more impactful when it offers something of actual value to the consumer, whether it be a free product or newfound knowledge.
Create a literal platform for people to voice their thoughts. Can we direct this conversation?
Augmented Reality Treasure Hunt
Activations allow brands to create unique ways of sharing their brand story through participatory, interactive experiences. By immersing attendees in branded experiences, brands hope the audience shares directly in the brand storytelling process, becoming part of the story themselves.
Innovation (Makers, Ryot, Techcrunch)
Connecting the World (Huff Post, Build, Tumblr, Yahoo! Finance)
Keeping People Informed
Inspiring and Empowering
Concepts
Unleash
Unleash Your Brilliance. Unleash Your Potential. Unleash Your Genius. Unleash Greatness. Unleash Inspiration. Unleash Brilliance.
Create a simple and visually engaging experience to show why their voice matters. We aim to show why many POVs are better than one.
When you empower your audience, anything is possible.
What would your world look like without limitations?
This campaign envisions the Oath brands as tools to empower and inform a generation eager to improve the world.
How can we solve large scale problems while achieving personal fulfillment?
Innovation portrayed as play. Play matters.
High-pressure lives demand release.
Falling in Love
Falling in love with a brand is often a one way street. Let's give brands the platform and personalities to go on a date with guests.
Humanize the our connections with digital brands.
Love requires mutual feelings. How can we show that Oath brands love their users? Is it as easy as a grand gesture in public?
How does love translate from a brand? It's empathic, inclusive, customer service beyond the norm, remarkable corporate responsibility.
Instill a sense of local pride and global connection.
Allow users to feel like they have a stake in each brand's success. Create a sense of IRL community.
Brands That Work Together
We love the idea of brands that work together seamlessly. Can we subversively piggyback on another event to show we work well with brands that aren't even in our network?
To go forward, we need to work together.
Facilitate conversation. A two way photo booth, unexpected variation on a traditional experience.
Witnessing vs Participating
Bait and switch... you think you are watching some TED talk innovation and suddenly
We create a experience in which the user thinks that he/she is going to learn how they can make a difference, but via a surprisingly interactive component they need to participate.
Don't just witness the future, participate in it.
Brewdog Bar on the Border: http://www.thedrum.com/news/2017/08/03/brewdog-stunt-sees-it-build-craft-beer-bar-the-us-mexico-border