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4.5 THE FOUR Ps (PRODUCT (Importance of packaging (Protection,…

- - - - Generate referrals from customers
      - Aids in employee motivation
      - Promote instant recognition of the company and product
      - Help to differentiate the company and its rivals
    - - Family branding
      - Product branding
      - Company branding
      - Manufacturers' brands
  - - - Analyze the performance and current position of existing product
      - Planning introduction of new product
      - Planning action to be taken with existing products
  - - - Extension strategies to extend the maturity stage
        
        Discount the price
        
        Rebrand
        
        Adding features
        
        Sell into new markets
        
        Repackage the product
- - - - Price promotions
      - Money-off coupons
      - Money refund
      - BOGOF
      - Sponsorship
  - - - Informative - give information to potential purchasers of a product
      - Persuasive - trying to create a distinct image or brand identity for the product
    - - Cost
      - Target audience
      - Law
      - Type of product and message
      - Aspects of marketing mix
  - - - Guerrilla marketing
      - Viral marketing
- - - - Cost-plus pricing
    - - Psychological pricing
      - Loss leaders
      - Market skimming
      - Price discrimination
      - Penetration pricing
      - Promotional pricing
    - - Predatory pricing