Please enable JavaScript.
Coggle requires JavaScript to display documents.
Surrogation theory of signification (signs represent something; x…
Surrogation theory of signification
signs represent something; x signifies y
we don't communicate only because we want to “know what the signs represent”
eg. listen to music. not necc want to know what the composer is thinking. (Aristotle mental state) (music does not represent anything).
some people listen to the music and cry/ smile. not because we understand the composer's message represented through music. but because we Feel!
look at a painting of flowers, not because you would like to know what the painting represents - what does a type of flower look like. in that case it would be a diagram, not a artistic painting.
some forms of comm are not informational (just represent something and let you know the signified Y). those signs stand alone and is already
Calligraphy would be no difference from computer typed words, in this case, coz they represent the same thing.
callography: gives people the Feeling. triggers people to think or feel in their own ways. it is the people who see it that decides what to think or feel. the sign does not impose any representations on its audience. it can be true that there are some feelings or response more commonly seen among the audience.
x does not necc need to represent anything. x is x. it is already
an advertisement
a logo
Plato: x signifies Form Y
the word cup is representing the
perfect cup in another realm
so even if there are discrepancies (eg. this cup is different form that cup? ) and variations (
but then what is the reality in this case?
a cube made of white paper placed under sunset.
seems like we cannot trust our human eyes to determine colours.
what we see and perceive may not be correct. the correct truth lies in another world.
the sides that are shone upon the most appear golden, the sides in the shadows appear grey.
human eyes: see the same thing with different colours. the "truth": the piece of paper is white. but are others not the truth? if it is not the truth, then this also applys to the concept of "shadows" which appear on the ground, a darker, untrue colour of the ground. Then the concept "shadow" should not exist in his realm.
Aristotle: x signifies object
y and also the person's mental state
Sir: x represent different Ys.