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Creating shared value (Porter & Kramer, 2011) (Capitalist system…
Creating shared value (Porter & Kramer, 2011)
Capitalist system
Cause of social, environmental & economic problems
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Meeting humans needs, improving efficiency, creating jobs and building wealth.
Customers, employees young people asking business to step up
Beyond trade-offs
Social improvements, such as safety or hiring the disabled.
Recognises economic needs, define markets
Social harms or weaknesses such as wasted energy, raw materials, costly accidents.
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Roots of shared value
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Creating, producing, selling, delivering, supporting it product or services.
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Shared value is created
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New needs, gain efficiency, create differentiation & expand markets.
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