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Key Factors Affecting Consumer Desacions (Price ((Consumers want the best…
Key Factors Affecting Consumer Desacions
Price
Consumers want the best value for their money
If the price of a good is more than you can afford, you will probably not buy it.
Service
Service makes you feel you are a valued customer and consequently, you will keep buying that product or going back to a particular store.
Poor service can have the opposite effect.
Conveince
They want shopping to be hassle-free, or convenient
. Convenience has many meanings for consumers, such as travelling time to a retail outlet, the number of stores located within one shopping complex or suitable shopping hours
Marketing
New products are released onto the market and advertised
. If the marketing campaign is successful, consumers will be influenced into thinking they need this produc
Age
New products are released onto the market and advertised
. If the marketing campaign is successful, consumers will be influenced into thinking they need this product.
Gender
However, a person’s gender influences some types of purchase. For example,female consumers spend more on cosmetics than males.
The influence of gender on consumer decisions i
Finace
After careful consideration, you might decide to take out a loan — organise finance — to purchase the good.
The cost of the borrowed money, the ease with which the the interest rate, and finance can be arranged will influence your spending decisions.