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Influences on Consumer Decision Making (Service (Good pre and after sales…
Influences on Consumer Decision Making
Service
Good pre and after sales service makes you feel valued and in turn makes you more likely to shop there
Poor service has the opposite affect and you feel bad about going to that shop
Convenience
If you have to visit two shops to buy what you want whereas one shop sells all you need you will likely go to the one shop of course dependent on other factoers
Due to convenience you may choose to visit your local 7/11 or a shopping complex, it can depend on how convenient it is for you which affects where you buy, what you buy and how much you pay for that product.
Environmental
People are more educated about pollution and products that affect the environment, people would consider not buying products that have high olive oil amounts because they are destroying certain environments around the world
Due to growing concern of pollution someone might buy more expensive, recyclable bags rather than cheap throwaway packaging
Gender
Gender relates to what a person needs for example a women would buy more cosmetics and a man might buy a new lawn mower
Gender also affects how someone thinks they should look or the type of fashion that is acceptable for example a man might buy a suite and a women a dress
Price
Low price entices the buyer to come back for the purpose of saving money
Price is a key factor in deciding what to buy, even if the price is good and the product has good quality if you can't afford you wont buy
Finance
For buying more expensive items such as cars or homes you may take out a loan and organisation of that loan affects your future spending
Investing into certain businesses and maintaining and watching your finance is important otherwise you may end up without funds
Marketing
People are influenced by marketing strategies like advertising, if the marketing technique is successful the product will likely be popular and if its not the product wont be popular
You are exposed to around 500 marketing techniques a day and your choices are affected by how the brand or product is displayed or described
Age
Children are likely to buy a toy, teenagers would likely buy snacks or fast food and parents are more likely to buy cars and vacations
Some things will likely appeal or be targeted at certain age groups affecting what the buy