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The Third Age of Consumption - A new E.R.A (Culinary Inspiration…
The Third Age of Consumption - A new E.R.A
Experiences
90% believe prioritising experiences over material possessions is important in personal life
Manage Emotional Value
Does value proposition come from experiences,
relationships and/or algorithms?
Algorithms
87% believe that having products/services that can anticipate your needs is
important
Manage Speed
Relationships
92% believe taking the time
to nurture one on one relationships are important
Manage Lifetime Value
Culinary Inspiration
Challenge
Discover
Inspire
Understand
Inform
All natural constraint breeds creativity
Storytelling - ''Personality behind the plate''
Snacking Today - Role of healthy eating
Unhealthy snacks are much more popular than
healthy snacks
124% increase in no/low/reduced sugary snacks from 2011 - 2015
Influencing Factors
Person
Disciplined, Good intentions,
Motivation
Fueling, Indulgence,
Occasion
Mid/morning, Afternoon, Evening /night
Snack type
Healthy/ alternatives/ Cakes/Biscuits
NPD in high protein snacks increased by 257% from 2011 - 2015
How People Shop
Convenience Stores
Health Shops
Large Supermarkets
Perceptions of Healthy Snack
Natural colours
Short ingredient list
High quality food
Not too busy on front
Portion ability
Emerging Opportunities
Serving the reluctant consumer
Help identity branding
Supporting the cynical and confused
Find suitable partners
Introduction to a new world
Effective aesthetics
B.I.T.E.S
Better Ideas: Think Evaluate Select
New concept iteration and
valuation tool
Support for
Innovations
• Propositions
• Products
• Packaging