Modernism

America

Armory Show

Public rejection

Traditional Illustration > Modernist design

Slow progression

Through

Book design

Editorial Design

Fashion / Business magazines

Promos

Corporate graphics

Tschichold

Elementare Typograpic

Criticized

Dwiggins

Various modern fonts

Jacobs

Armitage

Beall

Self-taught

Strongly influenced

Immigrant Influence

Salter

Book Jackets

Erte, Agha, Brodovitch, Liberman

Fashion magazine industry

Various mediums

Erte: Art Deco

Agha: Vanity Fair

Brodovitch: Space

Liberman: Successor

Photography

WPA

35k poster designs

Influenced by

Bauhaus

Constructivism

Pictoral Modernism

Paepcke

CCA

Corporate design

Designer + Client

Wartime / Post wartime

Wartime

Mostly illustrative

Simplified realism (Bayer)

Compositional

Post wartime

Advertising campaign

Artists from each state

Advanced advertising / graphic design

Mater

Binder

Pictorial Modernism

Space

Photography

Information graphics

Function

Flow

Form

Utilitarian need w/ purpose

Sequence of info