Modernism
America
Armory Show
Public rejection
Traditional Illustration > Modernist design
Slow progression
Through
Book design
Editorial Design
Fashion / Business magazines
Promos
Corporate graphics
Tschichold
Elementare Typograpic
Criticized
Dwiggins
Various modern fonts
Jacobs
Armitage
Beall
Self-taught
Strongly influenced
Immigrant Influence
Salter
Book Jackets
Erte, Agha, Brodovitch, Liberman
Fashion magazine industry
Various mediums
Erte: Art Deco
Agha: Vanity Fair
Brodovitch: Space
Liberman: Successor
Photography
WPA
35k poster designs
Influenced by
Bauhaus
Constructivism
Pictoral Modernism
Paepcke
CCA
Corporate design
Designer + Client
Wartime / Post wartime
Wartime
Mostly illustrative
Simplified realism (Bayer)
Compositional
Post wartime
Advertising campaign
Artists from each state
Advanced advertising / graphic design
Mater
Binder
Pictorial Modernism
Space
Photography
Information graphics
Function
Flow
Form
Utilitarian need w/ purpose
Sequence of info