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Modernism (America (Immigrant Influence (Erte, Agha, Brodovitch, Liberman,…

- - - - Traditional Illustration > Modernist design
      - Tschichold
        
        Elementare Typograpic
        
        Criticized
        
        Beall
        
        Self-taught
        
        Strongly influenced
  - - - Book design
        
        Dwiggins
        
        Various modern fonts
        
        Jacobs
        
        Armitage
      - Editorial Design
      - Fashion / Business magazines
      - Promos
      - Corporate graphics
  - - - Book Jackets
      - Various mediums
    - - Fashion magazine industry
      - Erte: Art Deco
      - Agha: Vanity Fair
        
        Liberman: Successor
      - Brodovitch: Space
        
        Photography
  - - - Influenced by
        
        Bauhaus
        
        Constructivism
        
        Pictoral Modernism
  - - - Corporate design
        
        Designer + Client
  - - - Mostly illustrative
        
        Simplified realism (Bayer)
      - Compositional
    - - Advertising campaign
        
        Artists from each state
        
        Advanced advertising / graphic design
        
        Mater
        
        Space
        
        Photography
        
        Binder
        
        Pictorial Modernism
      - Information graphics
        
        Function
        
        Utilitarian need w/ purpose
        
        Flow
        
        Sequence of info
        
        Form