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4.8 E-Commerce (E-commerce
The trading of goods and services via that…
4.8 E-Commerce
E-commerce
The trading of goods and services via that Internet, electronic systems and computer networks.
Examples of E-Commerce
-Financial services: Banking, foreign exchange, and share trading can all be done online.
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-Retailing: Groceries, clothing, books DVDs, and toys can all be traded on the internet.
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Price transparency
Refers to openness in communication about prices being charged by businesses. E-commerce allows customers to access price comparisons quite easily.
Price transparency
Internet increases price transparency to advantage of the customer who is able to gain a better knowledge of price comparisons in an instant.
Elevator pitch
Refers to idea that marketers only have a short time span available to hold interest of customers. Is an important consideration for e-marketers when designing their websites.
Spam
Refers to unsolicited and superflous marketing messages via email of pop-up advertisements. Purpose: advertise firm's products, such as financial services or computer software.
B2B (Business to business)
Refers to e-commerce conducted directly for business customers rather than the end user (consumers) example: Amazon.com supplies books to retailers such as Barnes & Nobles
B2C (Business to consumer)
Refers to E-commerce business conducted directly for end-user example: Amazon selling books directly to private individuals.
C2C (consumer to consumer)
An E-commerce platform, such as eBay, that enables customers to trade with each other.
E-tailers
Businesses that operate predominantly online, such as eBay, Facebook, and Google. Different from retailers that operate physical stores and outlets.
Viral Marketing
Promotional technique that relies on use of online social networks example: email, blogs, Twitter, Youtube.