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Consumer Markets and Consumer Buyer Behavior (The Buyer Decision Process,…
Consumer Markets and Consumer
Buyer Behavior
Model of Consumer Behavior
Environment
1.1.1. Marketing Stimuli: Product, Price, Promotion & Place
1.1.2. Others: Economical, Technological, Social & Cultural
1.2. Buyer's Black Box
1.2.1. Buyer's Characteristics
1.2.2. Buyer Decision Process
1.3. Buyer Responses
1.3.1. Buying attitudes and preferences
1.3.2. Purchase behavior: What the buyer buys, when, where, and how much
1.3.3.Brand and company relationship behavior
2.Characteristics Affecting Consumer Behavior
2.1. Cultural Factors
2.1.1. Culture
2.1.2. Subculture
2.1.3. Social Class
2.2. Social Factors
2.2.1. Groups & Social Networks
2.2.2. Family
2.2.3. Roles & Status
2.3. Personal Factors
2.3.1. Age & Life-cycle stage
2.3.2. Occupation
2.3.3. Economic Situation
2.3.4. Lifestyle
2.3.5. Personality & Self-concept
2.4. Psychological Factors
2.4.1. Motivation
2.4.2. Perception
2.4.3. Learning
2.4.4. Beliefs & attitudes
Types of Buying Decision Behavior
3.1. Complex Buying Behavior
3.2. Dissonance-Reducing Buying Behavior
3.3.Habitual Buying Behavior
3.4. Variety-Seeking Buying Behavior
The Buyer Decision Process
4.1. Need Recognition
4.2. Information Search
4.3. Evaluation of Alternatives
4.4. Purchase Decision
4.5. Postpurchase Behavior