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4.8 E-commerce (Features of e-commerce (Global reach - Internet tech.…
4.8 E-commerce
Features of e-commerce
- Global reach - Internet tech. reaches acroos national boundaries & open up global markets with potentially billions of consumers. Consumers have access to product details sold by businesses beyond local/national boundaries
- Ubiquity - the access to markets & consumer access to business is available at all times & (virtually) all locations.Shopping can take place anywhere & customer convenience is increased. "m-commerce" is arised due to increasing use of smartphones for mobile-shopping
- Interactivity - the internet allows for two-way communication between the business & customer. The growth in the use of social media is further enhancing this
- Personalisation - marketing messages can now be targeted at individual consumers based on their previous spending habits, tastes & interests
- Information richness - Complex & detailed promotional messages can be delivered by the internet via video, audio & text messages.
- Universal standards - there is ease of access to the internet for both businesses & customers owing to the existence of a cheap universal internet system
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