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Ecosystems & Partnerships (Greater recourse to influencers to promote…
Ecosystems & Partnerships
Greater recourse to influencers to promote offers
Pat McGrath Labs partners with singer Maggie Lindemann to sell cosmetics via Spotify
Nivea collaborates with MaXhosa by Laduma to promote deodorant
Mandy Moore is part of Garnier's campaign for recycling old product packaging
Blusho - Social platform lets beauty enthusiasts post and shop looks
Accessories designer Sophia Webster will now shine on Toni & Guy hair daily products
Increase of cause related business / campaigns
Babor partnered with an NGO to create an unretouched skincare campaign
Wickes raises awareness of skin cancer and offer sun cream especially for construction worker
Natura launches experimental partnership with 99 drivers to encourages women to sell and drive at the same time
Who Gives A Crap - Toilet paper brand unveils limited edition arts and crafts packaging
$10,000 hairdryer, completely covered in 4,716 rose gold by Swarovski
Tech companies to
digitize
beauty offers
VR/AR
Estee Lauder and Google Collaborate on Voice-Enabled Beauty Experiences
Simplehuman Unveils Connected Smart LED Enhanced Mirror That Mimics Sunlight
Smashbox - Using eye-tracking technology to increase sales
MakeupPlus x Lisa Eldridge - App lets users ‘try on’ looks from celebrity makeup artist
Maelove Glow Maker Antioxidant Serum Developed By MIT
Coty launches AR experience featuring COVERGIRL that does not require app download
Neutrogena - An iPhone scanner that magnifies your skin issues
App developer providing the App to beauty companies
Neutrogena - An iPhone scanner that magnifies your skin issues
Simplehuman Unveils Connected Smart LED Enhanced Mirror That Mimics Sunlight
Device provider
Skin moisture meter tracks hydration levels
Collaboration to develop circular economy
James Cropper helps create bespoke Lush packaging solution
Soap made from recycled cocktail ingredients
Collaborating with beauty companies to develop complementary services
Macy’s and BeGlammed bring on-demand beauty services to L.A. and other cities
Collaborating with activists & NGO's for promoting inclusive beauty
Revlon - Challenging beauty standards with the "Live boldly campaign
CoverGirl Signs Its First Ambassador in a Hijab
Cross industry partnership to reach new customers
Shu Uemura x Nintendo - Un partenariat beauté qui va ravir les gameuses
Collistar illy Collezione Caffe Fall Winter 2017, When Make up is inspired by coffee
MAC Partnered with Chef to Create New Collection
L’Occitane and Pierre Hermé launched an interactive shared store in Paris
La Prairie and Baccarat offer Skin Caviar Luxe cream in cut crystal caviar servers
Cross value chain partnership to seize a bigger market
Coty launches AR experience featuring COVERGIRL that does not require app download
Sephora and Pantone Launch Color of the Year Makeup