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Safety Concept (Channels / content (Blog, Email, Social, Video - use…
Safety Concept
Channels / content
Blog
Email
Social
Video - use actor's voice and blurred on-screen actor
Interactive game
Identity
Name
Secret Engineer
Incognito Engineer
Unknown Engineer
Examples
The Stig
Marketing Week's The Secret Marketer
Character
Wise "old" man vs young engineer in primary colours
Always sillouette or blurred
Real life (vesus cartoon character)
Not promoted as a "character" but a real engineer who has experience and can give advice
Voice
Informal
giving advice
Gives specific examples of himself and 'colleagues' experience and practical advice
Content
Specific scenarios of eletrcial testing
