special audience in regard to the medium of television (hofferth, 2010; Pecora, 2007). Because of cognitive immaturity, they are generally assumed to be more vulnerable than adults to the amount of time spent watching TV and to believing that the images they see are real, that violence is the way to solve problems, that one should buy what is advertised, and that the values, stereotypes, and behavior portrayed on TV constitute the way one should be