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Block 2 Competing in a global context (International Marketing…
Block 2 Competing in a global context
Globalisation
Context to ideas
Organisational statergy
Organisational context
Sustainability goals
External context
Political
Physical Resources
cultural
Internal context
Governance structure
Prevailing Culture
Internal stakeholders
Significant for decisions
Operating enviroment
Geographic
Economic
Political
Cultural
Fundamental to
Innovation
Highlights Improvement needed
Oppourtunities
Threats
Global context
Global trade enviroment
Global culture
Convergence
Divergence
Crossvergence
International operations
international operations
Supply chain management
Bullwhip Effect
Phantom traffic jams
control
Intergration
Vertical
Horizontal
Economics + Finance
Economic and financial flows globalised world
Tax considerations + exchange rates
Transfer pricing
Amazon
Starbucks
Arms-length Principle
Unitary taxation
Tax avoidance
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International Marketing
International marketing in a global context
Branding
Branding in a global context
Marketing + ethics in a global context
HRM
Employee relations + globalisation
HRM in a global context
Key themes
Globalistion
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Context
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Innovation
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