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Social Media strategy (Values (User-centred (Segmentation e.g. Occ. vs Av.…
Social Media strategy
Values
Responsive
User-centred
Segmentation e.g. Occ. vs Av. Med; nurses vs doctors
Open, honest
Accountable
Purpose
What do we want to achieve?
Build community
Welcome to Semester 2!
Students share what job is like e.g. "A day in the life of a flight nurse", "What made you choose XYZ as a career/course?"
Congratulate student for winning award, new job, etc.
Highlight student in the news
Reply to public's queries
Connect with other Occ. & Aviation Med agencies
Call for action
Attend workshop/PVP
Join movement e.g. protecting pilots' welfare?
Apply for our degree programmes
Share info
New teaching staff
New workplace accident policy
Photos/videos from PVP
Job openings
Messaging
We are student-centred
We are industry-respected & relevant
We will support you on your distance learning journey
We are academically rigorous
What do users want to achieve?
Do they want ANYTHING at all?
Do users really want to dialogue with us?
Who are users?
Prospective students
Alumni
Industry partners/employers
Current students
Process
How will you resource this role? How much time can you put into it?
What institutional policies and guidelines are there?
Plan
What do you want/need to share?
How frequently?
1 post per week?