Social Media strategy (Values (User-centred (Segmentation e.g. Occ. vs Av.…
Social Media strategy
Segmentation e.g. Occ. vs Av. Med; nurses vs doctors
What do we want to achieve?
Welcome to Semester 2!
Students share what job is like e.g. "A day in the life of a flight nurse", "What made you choose XYZ as a career/course?"
Congratulate student for winning award, new job, etc.
Highlight student in the news
Reply to public's queries
Connect with other Occ. & Aviation Med agencies
Call for action
Join movement e.g. protecting pilots' welfare?
Apply for our degree programmes
New teaching staff
New workplace accident policy
Photos/videos from PVP
We are student-centred
We are industry-respected & relevant
We will support you on your distance learning journey
We are academically rigorous
What do users want to achieve?
Do they want ANYTHING at all?
Do users really want to dialogue with us?
Who are users?
How will you resource this role? How much time can you put into it?
What institutional policies and guidelines are there?
What do you want/need to share?
1 post per week?