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PERSONA (TRAVEL PLANNING BEHAVIOR (FREQUENCY OF WORK/ BUSINESS RELATED…
PERSONA
TRAVEL PLANNING BEHAVIOR
FREQUENCY OF WORK/ BUSINESS RELATED TRAVEL
FREQUENCY OF LEISURE/ VACATION TRAVEL
PREFERRED MODE OF TRANSPORT
PURPOSE OF TRAVEL
DURATION OF TRAVEL
TRAVELLING WITH
FACTORS FOR CHOOSING DATES
FACTORS FOR CHOOSING DESTINATION
PREFERRED ACCOMODATION
EXPECTED EXPENDITURE
PREFERRED DESTINATION
PREFERRED ACTIVITIES
START OF PLANNING
DEMOGRAPHICS
GENDER
AGE
EDUCATION
OCCUPATION
CITY
MARITAL STATUS
ANNUAL INCOME
TRAVEL BOOKING BEHAVIOUR
INFLUENCES/ CONSULTATION WHILE BOOKING
MODE OF BOOKING
MODE OF BOOKING (TECH)
FACTORS FOR CHOOSING BOOKING MODE
SMARTPHONE BEHAVIOR
SMARTPHONE COST
FREQUENTLY USED APPS
E-COMMERCE PURCHASE FREQUENCY
ON TRIP BEHAVIOR
MODE OF CARRYING TRAVEL INFORMATION
ENGAGEMENT WITH SMARTPHONE
POC DURING ISSUES
PERSONAL ATTRIBUTES
HOBBIES/ FREE TIME ACTIVITY
PRIORITY IN LIFE
POST TRIP BEHAVIOR
ENGAGEMENT WITH REVIEWING TRAVEL EXPERIENCE
SHARING TRAVEL EXPERIENCE ON SOCIAL MEDIA
TYPOLOGY