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Semiotic Neighborhoods (semiotic neighborhoods (megastores, neighborhood…
Semiotic Neighborhoods
semiotic goods
people meanings
iconic
indexical
symbolic
functionality
semiotized
services and experiences
semiotic corners
street corners on which semiotic business dominates the scene
semiotic streets
Streets that are dominated by semiotic businesses
semiotic business
shops selling designer goods
producers
interior decorators
industrial designers
architects
sound producers
semiotic neighborhoods
megastores
neighborhood shopping streets
streets and quarters
these areas may become important elements in building a city’s image
the area gets a “character.”
set of semiotic streets packed together