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Chapter 3 Analysing the Marketing Environment (The Company's…
Chapter 3
Analysing the Marketing Environment
The Company's Microenvironment
The Company
Suppliers
Marketing intermediaries
Resellers
Physical distribution firms
Marketing services agencies
Financial intermediaries
Competitors
Publics
Customers
Responding to the Marketing Environment
The Company's Macroenvironment
Demographic
Economic **
Natural **
Technological
Political
Cultural **