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BAD TNA WEB NPS -50, TCR 25% (PRODUCT NAVIGATION "terrible…

- - - - missing document
      - SERP not indexing it
  - - - not able to manage to display with existing template : stairenosing, mictotone treads
        
        Mictorone is speckled, so not possible to display it using configurable template
      - missing content technical data
      - nosing : missing images
  - - - Too many steps to go to the details
      - Too fragmented infos within a Product sub-category
      - Not wireframed to be tested
        
        1 size must fits all, to ensure project delivery on time
      - Too much Resilient driven, not Carpet or Accessories
    - - Never existed, not a need for it
      - Same images for different collections
    - - No visual cues to help understanding the labeling
      - Asumptions that "finishing axs" labeling was understable
        
        Not enough time to prototype
        
        Solution to test :question: replace "finishing accessories" by 3 new entries Transitions, Edge Protections, Others - miscilenious, in new broad TNA MENU
      - Not user tested
        
        Not available when tested during Precision Dialog testing
    - - Missing the old "Transition selector" to help select the right transition, it was existing on the old Johnsonite website
        
        Not preceived as a critical feature to reproduce
        
        1 size fits all
    - - Leadership team decision
      - From the start, Distributors or Dealers were not our main targeted group for web use
    - - Not clear testings
- - - - Bug in CMS
  - - - No result + non relevant SERP when searching keyword "fiberfloor"
        
        TNA calls it Vinyl sheet
        
        Only 1 collelction could not be called Vinyl sheet, but only Fiberfloor
      - Searching on Product type infos (homogenous in Vinyl sheet) returns No Result
      - Wrong SERP Collections results
  - - - Solution to test :question: Add a COLLECTION directory in new broad TNA MENU
  - - - histroricallty brand was only doing LVT
- - - - No online help or tutorial
      - Best practices not adhered
      - "Best in class" concept appeared late
      - Not alignement between TNA team & Group on Precision Dialog doing wireframes to be tested
        
        UX Group Lead feeling
- - - - Document & infos are on external Ecomedes website (CRI & Leed infos)
    - - Tarkett product manager did not planed to produce these docs
  - - - Solution to test :question: Brochure as a new visible entry in new broad TNA MENU
    - - Johnsonite & Tandus Centiva Adhesives collection not existing at launch
      - a CMS page not linked to Johnsonite & Tandus Centiva collections