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Polianna - Design/Development Process (Development Process - (Divi Theme),…
Polianna - Design/Development Process
Design Process
Competitive Analysis
Competitor 1
Competitor 2
Competitor 3
Identify Requirements
Sample
Design Preference.
Features
Latest news regarding player or team should be prominently displayed.
Fantasy ranking and general information (percentage owned, avg draft, etc.) needs to
be easily accessible and linked to fantasy page.
Overall design of this page should be exciting and bold while maintaining a clean
interface.
Creative Brief
Business Requirements
Website Inpirations
Website Inspiration 2
Website Inspiration 3
Website Inspiration 1
Brand Guidelines
Competitors
Company 2
Company 3
Company 1
Features of the website
Form
Payment System
Blog
Web Design Dislikes
Website 1
Website 2
Website 3
Sitemap
Brainstorming
Sketching out ideas
Conceptual Thinking
Generate new ideas and concepts
Wireframing
Design Execution
Layout
Typography
Design Directions
Features eg. Online Payment
Client Approval
Developer Hand off
Image Optimization
Providing Psd's
Providing Assets
Development Process - (Divi Theme)
Maintenance
Backups
Uptime
Security
Search Console issues
Updating plugins, themes, Wordpress version
Minor modifications / additions to client website
Installation of Plugins / Analytics (6 hours)
Google Analytics
Integrating Google Analytics + Search Console together
Set-up of Goal Tracking on Web Forms ((
https://support.google.com/analytics/answer/1032415?hl=en
)
Google Search Console
Submit Sitemap
Submit
Fixing crawl errors
Wordfence (or other Security plugin)
Install tightened security protocols to protect client site
Updraft Pro (or other backup plugin)
Pinterest Verify
Jetpack or (content syndication)
Add social media profiles to syndicate content
Facebook pixel
All-in-One SEO / Yoast SEO
Install proper settings for SEO
Captcha on forms to avoid spams
CF7 plugin for contact form
Intake Process(Existing Website)
Logins
FTP
Wordpress Admin (admin URL, username, password)
Google Analytics access
Google Search Console access
Access to Facebook business page
Hosting
Moving website from one host to another
Ensuring hosting is set to auto-renew
Registrar
Ensuring main domain name and other forwards are set to auto-renew
Post Development Time estimate depends on the size of a project
Ensuring WC3 Compliant
Adding schema
Speed optimization
Add expire headers on HTACCESS
Add gzip compression on HTACCESS.
Testing using GTMetrix
Minify CSS and Javascript files
Finding / fixing broken links on website
Scan website for non-secure content.
https://www.jitbit.com/sslcheck
DNS/Hosting
Setup Hosting
Setup Hosting server
Purchase Hosting
Purchase/Add SSL
Setup the Test site (4 hours)
Install wordpress / Theme (3 hours)
Developing (Time estimate depends on the size of a project)
Functionality
Design
7.Quality Assurance (Time estimate depends on the size of a project)
Check for browser compatibility and mobile responsiveness
SEO
Onpage Optimization Consultation
SEO Content Development
Blog posts
SEO optimizing blog posts
Content that doesn't change very much (home page / city page)
Content Syndication to other social media platforms
Site Structure
Inner linking
Off Page SEO Development
Press Release
Writing Press Release
Press Release Distribution
Frequency: once per quarter
Citations
Primary citations
Google My Business
Bing Places
Apple Maps
Secondary citations
Building 50-200 other business citations (location and/or niche relevant)
Geotag images
depositphotos.com
Social Media Profiles
Primary Social Media Profiles
Facebook
Twitter
Linkedin
Pinterest
Google+ / YouTube
Building secondary social media profiles (100-300 additional social profiles)
Graphics for social media profiles
Click and Search Campaigns
Branded Search Campaigns
Primary Keyword Campaigns
Link Building
Guest posts on high traffic / relevant blogs
Private Blog Network sites
Links from alumni association, industry, college, charities, Chamber of Commerce, networking groups
Multimedia Distribution
Video
Infogrraphics
Competition Analysis
Website Structure
Backlink profile
Anchor text
Where links are coming from
Content Strategy
Keyword Research
SEO Goals Analysis
If multiple locations, suggest local phone number and unique address
Process Copywriting