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Data privacy to ethical data use (January 28: Data Privacy Day…
Data privacy to ethical data use
January 28: Data Privacy Day
Opportunities
Discussing various rules and regulations
Addressing attitudes
Raising awareness
Need
: protecting personal data
Why?
Against theft and misuse
Security: top priority
People are in favor of protecting personal data
Concept
Deep emotions
Difficult to define
Sentience determining data context
New techs: adding context
Algorithms
AI
Computers
Equipped: data's contextual relevance
Dependance on data
Sign of warning
Shifting the narrative to ethics
Brands and marketers
Essential
: accessing consumer data
Consumers
Growing
expectations
Relevant information
Personalization and improved experiences
Goal
: respect the consumer
Companies
Equipped to assume responsability for making decisions
Need
: developping an ethical approach
Set of principles to guide decision-making
Outline consequences for inappropriate actions
The need for self-regulation
Approach
Consumer data use from an ethical perspective
Governments
Structured to react to events with legislation after
A proactive, decentralized and adaptive "communcal regulation"
Experts
Goals
Anticipating change
Being sensitive