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Team Briefing SPEX Dubai (Noel's moved on - hard shoes to fill, but…

- - - - Why?
        
        No interest from EU
        
        easy to sell spec - for one year
        
        Been hearing this for 10 years
        
        Tilak used to complain about it - Noel complained about it - you've all mentioned it
        
        Don't have this elsewhere - -why?
        
        Projects - good if they're good, but they pass = not great for LSE - good opportunistic
        
        Endorsed - good BUT 1) often broken promises (2) revenue share (3) IP - get fired EVEN if we deliver...why (Bribes)
      - Disconnected business
  - - - ME moving towards service. == technology appetite
        
        Need to build expertise. Market following rest of world - so we are getting in the right time
        
        Sales process & VPs will have to be tightened up
        
        cant rely on Prince Abdul says you have to be there
        
        Some of you will become experts on tech selling, some will specialise on traditional business
        
        Speaker calls
        
        Are we still doing Infrastructure - YES
        
        Are we still doing Projects - YES
        
        Are we still doing Endorsed events - YES
      - PEX :green_cross:
      - IA
      - RPA :green_cross:
      - AI :check:green_cross:
      - CEM :green_cross:
      - Contact Centres :check:green_cross:
    - - Learn how to sell :green_cross:
      - Much higher price points :green_cross:
      - Profile :green_cross:
- - - - But not just ANY delegates
        
        Only want to duel friendly events if the target delegate holds vendor facing budgets
    - - easy year 1 & maybe 2 - then we burn lots
- - - - 16 speakers // 15 VIPs
        
        KPIs