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Factors that Influence Consumer Decisions (Price (If a price is too…
Factors that Influence Consumer Decisions
Price
If a price is too expensive you will probably not buy it
If the price of a product you want is cheap you will probably buy it even if you do not need or want it
Marketing
The way a product is advertised can change the thought of buying a product
If an advertisement has a catchy song or cool pictures you will probably think you need it
Age
Needs and wants differ if you are a certain age
Older people have more experience with shopping
Gender
Advertisements for mothers or fathers day will attract different customers.
Different Genders have different interests in products
Convenience
Customers want to buy things without hassle. If something is convenient they will buy it and maybe even more useless products
Convenience is now also having access to apps and websites
Environment
If a product is dirty or the store is dirty you will not go there
You are more likely to buy a clean product with less wraping
Service
If service is good, you will be more likely to come back to the store.
If the service isn't good you will be more likely to go to another store
Finance
Used when you do not have enough cash. Involves taking out a loan. Interest must be paid on the amount borrowed.
Not having enough money could stop customers from buying goods