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Business Battlefields (Key Questions (What intellectual frameworks are…
Business Battlefields
Factors
(issues/ matters for consideration)
Business Battlefields client stories
Meryll Lynch
Guardian Water Treatment
Boeing Defence systems
BFD Tour
Team building
Business issue: Management relationship regional management v stovepipe reporting by corporate projects
V light touch a few words from Richard Holmes
Pirelli UK Dealerships
Common features?
Sponsor interested in military history
Team building
History as parable rather than methodology
Business Opportunities
Business problems
Implementation - making stuff happen
Efficiency
Cost Cutting
Governance
Organisational cohesion
Doing more with less
Disruptive technology
Decision
Prioritising/Sequencing
The sub-plot - toxicity/insecurity
Neworking opportunities
AAHT
Guild of Entrepreneurs
#
33% of men & 10% women interested in military history
Competition
Coroprate Battlefields
Generic consultancy
management military fads
"Inspirational leadership" Military hero talks
Transferable Skills/lessons
Strategy formulation
Communicaitons
Personal productivity
Strategy/structure models
Leadership
Identify with team
Consultancy mechanics
Sales
Contracting
Delivery
Location - theirs/ours/field
Intellectual property rights
text
Lead time
optimising division of labour
Our capacity
Financial aspects
Costs
Risks
Fees
Assets
Reputations
Ewan -senior medicalmanagement in public sector
324 LinkedIn contacts (could be expanded quickly)
Simon academic and business
Business Command
Based on mission command
Written generically for business. Optimized for health sector
Frank - reputation
Battlefield heritage/historian
Dark Tourism collaboration with (UCLAN)
Published historian WW1 /WW2/Blog
Guide/facilitator using heritagefor educational putposes
Academic DS Army Staff Rides
Heritage preservation AAHT/BT
Experience
Contacts
FB -= fair number of business contacts
Linked in 2,600 connections Business Battlefields plus Linked in company page and Group
455 Facebook friends
Committee member and Webmaster Guild of Entrepreneurs
Opportunity to host a forum to discuss business ideas and obtain market feedback and potential clients
Trustee Arms and Armour Heritage Trust
#
Expertise
Intellectual frameworks
Military
7 questions
Modern Doctrine
Clausewitz
Could we create an 'Idiot's Guide' a la Clausewitz ? i.e. if you do nothing else, do the following....
'
RCDS approach to strategising
Sun Tzu????
Organisational Learning
Aime Fox's Book - look at Armies in War
Learning to Fight: Military Innovation and Change in the British Army, 1914
Business academic
Strategy theories (Minzberg: trategy Safari)
Design school- strategy as process of conception
Military appreciation process. 7 questions?
Positioning School:Strategy formation as analytical pocess
Folly on dangerous analysis: Bungay and the Battleof Britain
Entrepreneurial School - strategy formation as visionary process
Visionary leadership? Napoleon Hitler?!
Cognitive School - strategy as mental process
Flawed decision making - bias
Learning school: Strategy formation as emergent process
Innovation in WW1 & WW2
Power school: strategy formation as a process of negotiation
Eg of Public sector and military decision making
Cultural School Strategy as a collective process
Differences in military cultures- "Germ,an dominance& auftragstatik?"
Environmental School : Strategy formation as a reactiveprocess
Clausewitz and German practice
Configuration school: Strategy as process of transformation (HBS 1950s andrews Chandler)
Match internal competences with External environment (SWOT)- Deliberate process - simpleto understand -explicit - individual - complete when formulated - then implemented
Military e.g,Op Overlord Plan
Planning School Strategy as a formal process HBS mid 60s (Ansoff, Steiner)
Pre WW1 plans -GDP??
Leadership Theories
Gurus & theories
Blanchard - one minute manager
Adair: Action centred leadership
Warren Bennis: Dean of leaderhip Gurus
David Brent - Ricky Gervais Modern leadership parody
Peter Drucker - Management by objectives
Robert Blake & Jane Mouton - Grid Poeple
Fred Fielder : Contingency theory
Daniel Goleman : Emotional Intelligence (EQ)
Paul Hersey : Situational leadership
W J Reddin 3 D Leadership Grid
Manfred Ket de Vried : Psychology of leadership
John Kotter : The Leader and Change
James Kouses & Barry Posner Leadership and Followership:
Nicoli Macchiavelli - The Prince
Celia Sandys Churchill Leadership
Abraham Maslow -Motivation Man
Douglas McGregor: Theory X & Theory Y Stick and carror
Tom Peters: revolutionary leadership
David McClelland: Achievement , Affiliation and power motivation
Tannenbaum and Schmidt - Leadership continuum
Abraham ZaleznikL:Leaderhsip v Management
Top 10 Enduring Business ideas
Strategy + Business Poll
Or maybe just buzzwords.de jour.
1.Execution (Larry Bossidy and Ram Charan)
2.The Learning Organization
3.Corporate Values
Customer Relationship Management
Disruptive Technology
Leadership Development
Organizational DNA:,Results, by Gary L. Neilson and Bruce A. Pasternack
Strategy-Based Transformation
Complexity Theory
Lean Thinking
The Thought Leaders’ Top 10
Disruptive Technology
China Inc.
Corporate Governance Reform
Corporate Values
Format Competition
The Learning Organization
Advantaged Supply Chain Management
Complexity Theory
Glocalization
Enterprise Resilience
Idea/buzz words under the top10
25 that got away
'Business Command'
Business Bookshelf
Appeal to the heart, rather than the head. Tell a gripping story, as opposed to laying out academic theory, or both
marketing issues
Messages
Position
Communications
Marketign opportunities
Linked in
Blog
Networking
loss leader practice?
Market perceptions of the military
Positives:
Get things done?
Negatives
Intelligent critique post Iraq and Afghanistan
.
Fall of the strategic corporal
pretty damning stuff from credible critics
Blairs generals
Jim Storr's pithy comments
Ten Years Observing Command and control
'The weakness of HQs does not appear to be a big problem at the moment. NATO, and the coalitions which its members tend to dominate, generally holds a monopoly in the use of large-scale collective violence. The fact that their HQs are poorly-trained, bloated and inefficient does have negative consequences, but they are rarely exposed.
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Scope/
aim/ objective
Consultancy offering
Lessons from Military history
Commercial
Deliverables
Products/ results
Case studies
Bespoke product for each client vs Library of most likely military examples?
Marketing plan
Messages
What do you think of our new ideas?
What issues worry you?
Commentary on topical issuies
Media
Linked In Forum
Facebook Forum
Business Battlefields Website
Email
Contacts
Newsletter
List of possible actions
Offer Guild of Entrepreneurs an Event
Offer an event to contacts
Try to Pitch to M&S
Research NHS contacts
Write some case studies
Write some short articles
Plan sales questions
Situation questions -context and to qualify as prospective client
Pain - what are their problems /what is on their mind
Intensity -why is this an urgent or important problem
Needs/pay off
Intellectual content
Elevator statement
The what is ti we do for organisations
'Business Command'
Hypotheses
Testable Assumptions
There are some lessons that can be applied
There is a market
There is a proposition that can be made
What we are doing is different to other consultancy offerings
Link to the 33% receptive - enjoyment
If 33% of men are interested in military history then 33% of senior managers ought to be receptive to the proposition
Business people have a resistance to learning from the military - NIH syndrome/false assumptions about military thinking
Among the frustrations with the civilian way of doing things, there something that can be packed and sold from the best of the military approach.
A series topic articles on Linked in will attract prospective customers
If there are already some books based on military strategy.... does it mean : :question:
There is room for another... :check:
The market is saturated.... :red_cross:
Is an association with the British military a good thing? We assume everyone thinks positively about the British Army. Is
Key Questions
Who might buy a ser vice?
What will the service do for the client?
What parts of military history offer lessons
What military ethos or procedures offer benefits to a business?
How would we approach the market?
What case studies or parables can we offer
Which market sectors and problems are most attractive
What intellectual frameworks are most applicable
Previous military business crossover?
Buisness
Military
One-off or enduring relationship
Who does what
How do we organise fair remuneration
Proportional to input and risk