Semiotic Neighborhoods
When produced in large quantities, produced have to be designed so they are "acceptable and enjoyable to a vey large number of individuals"
Cannot be designed for subjective differentiation of taste
Some products still have a personality
Personalized products
An analysis of objects can focus on the product , but also in the designer, the company, or even the art and design world
Consumers who seek to build their identities through design objects, fashion and art
People define good taste
Semiotic goods
their economic value is based on meanings people give them rather than their functionality
"Semiotized" services and experiences are part of our everyday life
The real world is so absorbed into signs that people cannot escape from this signed reality
Consumption has changed the look and feel of the shooting environment
Semiotic neighborhoods
Semiotic corners
suburban expansions
supply people with goods, services and experiences with which they may construe identities
Historical creations
building city image
Focuses on distribution, not on production
street corners on which semioitic business dominates the scene
Semiotic streets
streets dominated by semiotic businesses
street districts
characterized by theaters, movie theaters, and popular restaurants and bars
Mall culture
the environment is centrally controlled, cleaned and managed
A costumer faces the city, in which shop owners do not have control over the streetscape
Disneyfication
Even having a cup of coffee becomes a path through a specifically design experience