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Semiotic Neighborhoods (Semiotic neighborhoods (suburban expansions,…
Semiotic Neighborhoods
When produced in large quantities, produced have to be designed so they are "acceptable and enjoyable to a vey large number of individuals"
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An analysis of objects can focus on the product , but also in the designer, the company, or even the art and design world
Consumers who seek to build their identities through design objects, fashion and art
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Semiotic neighborhoods
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supply people with goods, services and experiences with which they may construe identities
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Focuses on distribution, not on production
A costumer faces the city, in which shop owners do not have control over the streetscape
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street districts
characterized by theaters, movie theaters, and popular restaurants and bars
Mall culture
the environment is centrally controlled, cleaned and managed
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