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Research methods A2 (Thematic analysis (The main intentions of thematic…
Research methods A2
Thematic analysis
Qualitative data is difficult to summarise, so you look for repeated themes in the material
Quantitative data is summarised through central tendency, measures of dispersion and graphs
A technique used when analysing qualitative data, Themes or categories are identified and then data is organised according to these themes
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Case studies
The detailed study of a single individual, institution or event
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Findings are organised into themes to represent the persons feelings, thoughts and experiences
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Content analysis
A kind of observational study in which behaviour is usually observed indirectly in visual, written or verbal material. May involve qualitative or quantitative analysis
Observes through books, films, adverts and photographs
Observer uses behavioural categories, these may be identified through Thematic analysis
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Weaknesses :green_cross:
Observer bias reduces the objectivity and validity of findings because different observers may interpret the behavioural categories differently
Culture biased as the verbal or written content will be affected by the language and culture of the observer and behavioural categories
Case study examples
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Phineas Gage
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Survived and could still function normally, showing people can live despite a large amount of loss of brain matter
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A03
STRENGTHS
Provides rich, in depth information
Case studies investigate instances in human nature that are rare, for example the case study of Genie who was locked in her room her whole life
These give experimenters insight into what would happen when attachment and other things are disrupted, without breaking ethical guidelines as these would be unethical to reconstruct
LIMITATIONS
There are individual differences as everyone is unique so the case study of HM may not be able to be generalised to the whole population
The case studies were able to give informed consent nor were they protected from harm so HM may have suffered psychological harm through being tested repeatedly.
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