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NEW PRODUCTS - PRODUCTION WORKFLOW (DELIVERABLES (LEVEL 1 (*, *), LEVEL…
- NEW PRODUCTS - PRODUCTION WORKFLOW
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STAGG
STAGG VISUAL IDENTITY
MOOD
Handy, honest with a good price and a cool look
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PROCESS
TEAM
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TYLOR
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- TYLOR EDITS A BASE FOR THE TEXT TO BE SAID BY OUR ACTOR / MUSICIAN
NICO
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- CORENTIN AND NICO LAUNCH THE PRODUCTION
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SERGE
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- SERGE & CORENTIN DEFINES WICH PRODUCTS / RANGE DESERVES A LONGER VIDEO
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Every month, a product list is established by SA,CS & the products managers.
This list will define which products will be shooted in the next month.
- The list 1 contains ALL the products that will be shooted in the coming month
- The list 2 contains 10 products from list 1 (2 per product family) that will be part of level 2 croquettes shooting (packshot only)
- The list 3 contains 5 products that will be shooted on the level 3 croquettes (LIVE)
- For the lists 2 & 3 the USP must be provided.
- On the list 2&3 PM's suggest up to 4 important features to be shown.
- For level 3 products, PM's determine what's worth to be explained and what's worth mentionig.
- The list 4 provides references for the instruments in use into the mood campaign, those will fit the "general theme"
- ALL LISTS MUST BE VALIDATED BY SA AND CS -
- Packshot photoshoot
- Front & back, side views.
- Don't spend time on details except if mentioned by the product manager and validated by Corentin or Serge
- ITEMS COMING FROM THE LIST 2 AND 3 MUST BE SHOOTED ON THE SAME WEEK AS THE CROQUETTES -
- Related to the croquette level2 list
- Includes details and different point view to be used in the creation of a dedicated visual
- Nico needs to be informed on the moment to mutualize the shoot with the croquettes
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- DATA SHEETS ARE FILLED REGARDING A DEFINED ORDER
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- Based on the list provided by SA, the PM's & CS.
- Workflow optimized by an exchange between the photo studio and the video room
- 10 ITEMS PER DAY MAX. -