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6 Homework (VINCI device (sensors on the headphone, pedometer &…
6 Homework
VINCI device
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voice as a user interface
:green_cross: not with speaker system at home
:check: with a headset device
:check: apple -> ipod
:check: target user -> 18~30 confident & young & smart gadgets
:check: urban & 100K income every year & good lifestyle
:check: 3 traits -> independent & active & enjoy music
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competitors
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define yourself in the next 4 years
:check: dedicate to the music industry
:check: call ubers -> main focus
music -> data -> third party
company
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2016.11 kickstarter -> 1 million 30 days
brand & brand awareness
130+ media coverage superbowl
google number one smart headphones
500+ celebrities & influencers
social connection & data -> grow horizontally cities & vertically platform 3 years -> more brands to collaborate together
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