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Digital Storytelling - Week Two Lecture Notes (Definitions of Technical…
Digital Storytelling - Week Two Lecture Notes
Creative Briefs and Proposals - Industry Fundamentals
The Proposal
A synopsis of what you hope to achieve
Include what you are doing to address the brief
The Brief
Customers will provide you with a brief
It is the designer's task to come up with a solution
This will frequently be unclear
Its your role to clarify it
Get the client's approval before beginning production
Three Words to Describe a Brief
Get.. (The Audience)
Be Specific
To... (The Message)
Think about the thoughts and emotions you want to inspire
By... (The Strategy)
Must be Convincing
Include your argument and counter-argument
Dress the idea in an accessible film (Ie. Make it Entertaining)
Be concise...
Definitions of Technical Terms
Ideal Resolution
The resolution at which you no longer see individual pixels on a screen
Aspect Ratios
Ratio of a screens width to height
Resolution
How many pixels are in a picture
Pillar Boxing
Vertical Black Boxes
Used when a film is being displayed on a screen with a higher aspect ratio than itself, in order to maintain its proportion
Pixels
Dots that make up a picture
Smallest unit of information that makes up a picture
Literally – a shortened version of ‘
pic
ture
el
ements’
Are comprised of solid colours
Letter Boxing
Horizontal Black Boxes
Used when the aspect ratio of a film is greater than that of the screen it is being displayed on