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Competing in a global context (Marketing (Branding (Global (Ethical issues…
Competing in a global context
Operations
Supply chain management
Logistics
Vertical integration
Bullwhip effect
Excess inventory
Waste
Sourcing and procurement
Offshoring
Re-shoring
Outsourcing
Conversion
Home-country
Multi-domestic
Regional
Global coordinated
Global trade
Competition
Comparative advantage
Absolute
Relative
Porter's fiver force model
Porter Diamond model
Globalisation
Challenges
Trade barriers
Cultural differences
Social differences
Economic inequality
Political instability
Changes
Trade tarrifs
Tax &Transfer pricing
Marketing
Microenvironmental
Market attractiveness
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Market's size
Profit
Market access
Competition
Organization's capabilities
#
Skills
Resources
Product adaptations
Competitive advantage
#
Macroenvironment
STEEPLE
Globalization vs Customization
Innovation
Crucial
Convergence
#
Divergence
#
Crossvergence
Glocalization
Branding
Local
Act locally
Flexibility
To meet local consumers' needs
Adapt pricing strategies
Strong relationship and trust with customers
Global
Think globally
Economies of scale
Innovative
more appealing
Ethical issues
Consumerism
Cultural homogenization
Naming
Equity
Identity
Reputation
Brand tribes and communities
International expansion
Modes of entry
Indirect exporting
Direct exporting
Joint ventures
Strategic alliances
Franchising
Licensing
Sustainability
Ethical issues
#
Environmental
Pollution
E-Waste
loss of biodiversity
Humar rights
Child labour
Modern-day slavery
BOP exploitation
CSR
#
Ethical
Moral
Supporting local communities
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Accounting and finance
FDI
#
International taxation
Tax avoidance
Transfer mispricing
#
Arm's length Principle
Tax havens
IFRS Standards
Unitary taxation
Institutions
World Bank
IMF
Exchange rate
Fluctuations
Profit loss
McBurger index
Actual exchange rate value
Financial regulation
Government influence on exchange rate