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4.4 MARKET RESEARCH (Sample Size & Sampling Methods (Quota sampling,…
4.4 MARKET RESEARCH
Sample Size & Sampling Methods
Quota sampling
Random sampling
Stratified sampling
Cluster sampling
Snowball sampling
Convenience sampling
Method of Presentation
Tables
Line graphs
Bar charts
Pie charts
Histograms
Pictograms
Ethical Considerations
Researchers should have permission
Data collection should not cause harm
Objectivity vs subjectivity
Findings kept anynomous
Researchers should not take advantages on easy-to-access groups
Average Measure
Mean
Mode
Median
Sources
Primary research
Surveys
Interiviews
Focus Groups
Observations
Test Marketing
Secondary Research
Market intelligence analysis report
Academic journals
Government publications
Local libraries and local government offices
Trade organisations
Media reports
Internal company records
The internet