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Building Long Term Success (image (Need (Innovation, Sustainability),…
Building Long Term Success
Ideas in time
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Success
Long term
Short term
Medium term
Innovation cycles
Business
Product life cycle
Environmental
Transformation
Technology
Ideas in context
Soft skills
Hartley and Fletcher's astuteness framework
Skills
Personal
Interpersonal
Reading people / situations
Alignment and alliances
Strategic direction and scanning
Games
Stakeholders
Analysis
Market worth
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External cultural context
Creation
Innovation
Organisational culture
Value players
Differences
Between business functions
Stakeholders
External influences
Eg. corporate activism
Employment relations
Economic analysis
Macro
Market effects
Legal perspective
Regulatory
Micro
Negotiations
Transition from Union power
Human Resource Management (HRM)
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Employee 'voice'
Flexible working
Pros
Employers
Job performance increases
Employees
Work-life balance
Emplowerment
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Welfare
Cons
Management decision only
Potential increase in employees hours
Need
Innovation
Sustainability
Theories
Rogers (1962) Diffusion of Innovation
laggards.
late majority
early majority
early adopters
innovators
Kotter (1996)
Eight step 'process'
Over time
Short term
Long term
Transformation
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Resistance
Accounting
Measurement choices
Historical cost accounting (HCA)
Fair vlaue
Creating Shared Value
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Improvement
Operational risk
Long term marketing
External
Internal
Crisis management
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Motivation
